Scout Collective  |  Art Director
CADC  |  Past President

sea shell collector, thrifter

LORENA ITURRINO  (she/her/hers)

Scout Collective  |  Art Director
CADC  |  Past President

sea shell collector, thrifter

From a young age, I’ve been drawn to the intersection of form and function, which led me from architecture to design. I love crafting visual concepts that are not only aesthetically pleasing but also connect meaningfully with the people they’re intended for. It’s always rewarding to hear how my work makes an impact, and those moments remind me why I’m so passionate about what I do.

I started my career at OverAbove (formerly Outthink), working with both global brands like Royal Caribbean and Marriott, and local clients such as Mohegan Sun Casino and Lawrence + Memorial Hospital. In 2012, I joined CO:LAB to further explore the purpose behind my design work, and in 2025, I joined Scout Collective, where I continue to collaborate with organizations that are making a positive impact.

Throughout my career, I’ve been fortunate to have my work recognized and featured in design books. I also served on the executive board of the Connecticut Art Directors Club from 2008 to 2014, including two years as president.

Originally from Peru, I graduated Magna Cum Laude from Central Connecticut State University in 2006 with a degree in Graphic Information Design. Now, I live in Portland, CT with my husband and our three kids.